Heineken’s brewery

Stadhouderskade 78
I. Gosschalk, B.J. Ouëndag
Tram 6-7-10, halte Weteringcircuit; Tram 16-24-25, halte Eerste Jacob van Campenstraat.
Ton Heijdra, De Pijp. Monument van een wijk, Alkmaar, 1997; 'Silo-gebouw van de Heinekens Bierbrouwerij te Amsterdam', Bouwkundig Weekblad, nr.30 (24 juli 1926), p.304-306.

Former brewery, now brewery museum

In 1864, Gerardus Adrianus Heineken bought De Hooiberg brewery on Nieuwezijds Voorburgwal. He then decided to build a new brewery, for the production of Beiers beer, to the south of the city, on the newly constructed Stadhouderskade on the corner of Ferdinand Bolstraat. In 1886, the first beer was brewed in the brewery, built to a design by Isaac Gosschalk.

In the period that followed, the neighbourhood YY, or the Pijp, developed to the south and east of the brewery. The brewery also expanded. In 1930, Heineken bought part of Jacob van Campenstraat from the city council because he wanted to make maximum use of the land between Ferdinand Bolstraat, Quellijnstraat, Van der Helststraat and Stadhouderskade. The council sold the land on condition that, if the firm should no longer use the industrial development, it would have the right to buy the street back. This agreement was honoured in 1988 when Heineken closed the brewery. In 1990, work began on the construction of the arcuate Marie Heinekenplein with dwellings, shops, offices and a parking garage to a design by Kees de Kat.

Since the construction of the first brewery, the complex had been extended on several occasions, so that by the beginning of the twentieth century it was a rather drab, random collection of industrial buildings. The architect B.J. Ouëndag was invited to redevelop the complex. He improved the facades and, moreover, in 1924-1926, he built a new, rectangular silo of reinforced concrete clad with brick. In the years that followed, further extensions were added on to the building. In 1990, the brewery’s museum opened on Stadhouderskade. (ARCAM/DH)