Koninklijke Hollandsche Lloyd / art’otel Amsterdam

Prins Hendrikkade 33
Evert Breman / ADP architecten
Digital Space
art'otel Amsterdam
1921 / 2013
Amsterdam Centraal + 5 minuten lopen
Leisure, Openbare ruimte, Voorziening

On the corner of Prins Hendrikkade and Martelaarsgracht, directly opposite Centraal Station, the monumental building at number 33 has been transformed into ‘art’otel Amsterdam’ – a hotel with a bar, restaurant, lounge and library on the ground floor and a gallery in the basement, accessible to hotel guests and the general public alike.

The building was built between 1917 and 1921 as the headquarters of the N.V. Koninklijke Hollandsche Lloyd. It was designed by the architect Evert Breman, who also designed the Lloyd Hotel. At the time, it was one of the most expensive buildings in Amsterdam. The façade is entirely of natural stone, with pillars alternating with deeply recessed windows in the base and the storeys above. Above the heavy-looking cornice is a series of dormer windows. The rounded corner is accentuated by a cupola and a balcony on heavy ornamental corbels on the first floor.
In the 1980s, the building was redeveloped in order to accommodate a number of offices, including the land registry office Het Kadaster. The original interior was largely lost in the process.

Because of its prominent position in Stationsplein, the building was designated as one of the key projects in the upgrading of postcode area 1012. Hotels in the city centre must have a value for citizens as well as visitors and so it was clear from the outset that a major emphasis would be placed on the building’s public functions.

The building’s conversion into a hotel and cultural hotspot was carried out by ADP Architects, while the interior was designed by Digital Space. Inside, the building was given a complete makeover, with the exception of a number of monumental features, which were restored, as were the exterior elevations. The top four storeys now contain 107 rooms, with the reception on the ground floor. The bar, restaurant, lounge and library on the ground floor and the gallery in the basement are open to hotel guests and the general public. (MB).