Qbic Hotel Amsterdam

Strawinskylaan 241
Stadsdeel Zuid
Feran Thomassen
Tram 5, metro 50, 51 (halte Station Zuid)
Marlies Buurman & Flora van Gaalen, Room Service, Amsterdam 2007, p.54-55.

The best service is self service

The Qbic Hotel Amsterdam is part of a new franchise chain of design hotels, intended for people who want to combine a unique experience with a good night’s rest (read: excellent beds) for a reasonable price, preferably in a hotel in an easily accessible location close to the city.

The Qbic Hotel Amsterdam is situated in the WTC on the South Axis, close to the RAI and Schiphol. The hotel concept is based on the ‘Cubi’, a cube-shaped living space containing a luxurious Hästens bed, a design bathroom, a workstation with a fast Internet connection and a flatscreen TV. These Cubis can be plugged as separate elements into existing buildings – for example, vacant offices – in accordance with the ‘plug and play’ principle. The hotel is organized for maximum efficiency and is entirely unstaffed, which keeps prices low. The Qbic Hotel motto is: ‘The best service is self service!’, and so the hotel has a selfservice check-in terminal where a room key can be obtained, and a ‘Grab & Go Corner’ with meals and drinks, but also products such as toothbrushes, chargers and telephone cards. Because the Cubis have in principle little connection with their location, the city has been brought to the hotel: in each room, the left-hand wall is filled with a photographic impression of a famous Amsterdam site, combined with a map of the city. Together, the Cubis thus form a sort of city guide. Every room is further individualized with the aid of special lighting; a different colour is designed to reinforce the intended ‘woweffect’, so that everyone who has slept in a Qbic hotel tells others about it. (BU/FG)